"Every year, many dispensaries across the United States experience the same problem: a sudden and sharp decline in revenue between August and September. The numbers are consistent, with most stores reporting a 15-25% drop compared to the final weeks of summer. Yet despite how predictable this shift is, most dispensaries treat it like a surprise. Some stores thrive during this period, particularly those located in college towns where students return in September and fuel higher traffic."
"For others, however, the change is painful. Families that spent freely in the summer months are suddenly tied to back-to-school schedules, commuting routines, and tighter budgets. The result is a slowdown in traffic, fewer transactions, and shrinking average basket sizes. Dispensary owners often refer to this as "the Dip," and while it happens every year, many operators forget to plan for it - until it's too late."
A predictable revenue slump hits many dispensaries between August and September, with most reporting a 15-25% decline versus late summer. College-town locations can counter the trend when students return, but most stores see reduced traffic, fewer transactions, and smaller average baskets as families tighten budgets and schedules. Key drivers include back-to-school schedule changes, the end of summer tourism, post-summer budget tightening, and summer marketing peaks that lose momentum. Preventing the Dip requires months of preparation, consistent customer data collection, and maintained direct communication channels to sustain demand through seasonal transitions.
Read at stupidDOPE | Est. 2008
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