The ongoing pet-friendly travel boom reveals that travelers are now increasingly considering their pets as integral parts of their journeys, driving the hospitality industry's evolution.
Influencer marketing in travel is becoming professionalized, with a growing number of agencies and tools emerging to ensure authenticity, accountability, and measurable ROI for brands.
Live tourism is on the rise, as travelers flock to unique events, from concerts to solar eclipses, turning exceptional experiences into primary travel motivations.
The travel industry's quiet revolution through AI is changing backend processes significantly, though consumer-facing AI applications have yet to reach their full potential.
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