TikTok, deeply woven into American consumerism, influences trends like makeup and clothing fads, challenging businesses and engaging under-30 age group consumers.
TikTok has popularized food hacks and fashion looks, creating cultural currency and revenue opportunities for creators and brands.
The platform's influence remains strong despite facing challenges, with its impact described as almost immeasurable.
Over 170 million American TikTok users, primarily under 30, are key targets for retailers due to their engagement with TikTok-originated trends.
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