From 'latte makeup' to 'girl dinners,' TikTok has launched tons of trends - but will its influence last?

Interest in cosmetics, fashion, and food trends spurred by TikTok has reshaped consumer behavior, compelling businesses to respond quickly to capitalize on short-lived but influential crazes.

Despite facing potential bans and legal challenges, TikTok's influence on American consumerism, particularly among the under-30 demographic, is substantial and transformative.

Read at The Globe and Mail