Forbes Hosts 21st Annual CMO Summit Focusing On What Matters Most For Driving Growth In A Marketing And Business Landscape Without Certainty

"The Summit's theme " What Matters Most," was intended to galvanize the CMOs and brand stewards from the world's most iconic and disruptive companies to collectively consider marketing's most pressing challenges and explore the evolving role of marketing in an era of shifting consumer behaviors, technological disruption and economic unpredictability. Seth Matlins, Managing Director of the Forbes CMO Network, said in his opening remarks,"

"Throughout the day, panel discussions dove into topics ranging from marketing to machines, driving real-time relevancy, creator-driven growth to the challenges of overcoming algorithmic influence, and the imperative for real-time brand relevance. Notable speakers included Chris Davis (CMO, New Balance), Grace Kao (CMO, Snap), Jen Wilson (CMO, Lowe's), Frank Cooper III (CMO, Visa), and Zach Kitschke (CMO Canva), among others."

Approximately 150 senior marketers representing enterprises with combined valuation over $15 trillion and marketing budgets exceeding $10 billion gathered in Aspen for the 21st Annual CMO Summit. The Summit centered on meaningful differentiation under the theme What Matters Most. Panels covered marketing's intersection with AI and machines, real-time relevancy, creator-driven growth, algorithmic influence, and B2B buyability. Speakers included CMOs from New Balance, Snap, Lowe's, Visa, Canva, Netflix, Walmart, GM, Amazon, Accenture, and Goldman Sachs. Seth Matlins urged marketers to differentiate meaningfully amid commodification. Sessions included a fireside with psychotherapist Esther Perel and concluded by questioning marketing’s role in a machine-led era.

Read at Forbes