"The HomeSafe Second product has become a major focus for FOA this year, representing the company’s commitment to innovate within the reverse mortgage industry despite recent challenges."
"Sieffert noted that the new digital innovation team is essential for making financial services more accessible and user-friendly for senior homeowners."
"Currently, our marketing campaign for HomeSafe Second emphasizes education and appeal, enabling us to connect with older homeowners regarding home equity in retirement."
"Insights from our digital-first marketing campaigns will shape our growth strategies and investments as we adapt to the future needs of our customers next year and beyond."
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