"Fanta will look to reach teens in order to build a lasting association between the brand and Halloween, encouraging engagement and co-creation with Fanta."
"Using the tagline 'Too Dark?', the creative approach provokes the audience to answer whether Fanta has pushed this dark theme much too far this Halloween."
"Snapcodes placed on exclusive Fanta packs will unlock two face lenses, one world lens and the first ever marker tech lens ever unlocked from a product in the lead up to Halloween."
"Further activity includes strategically placed OOH and DOOH adverts that feature the 'Too Dark?' messaging, Programmatic digital display banners, Instagram adverts and influencer activity."
Fanta aims to strengthen its Halloween association through a campaign targeting teens, promoting the Fanta Dark Orange product range. The campaign, featuring the tagline 'Too Dark?', encourages audience engagement and co-creation on Snapchat. It includes exclusive lenses and filters, alongside OOH and digital advertising to enhance reach. The initiative builds on previous successful campaigns, leveraging Snapchat's relevance to the target demographic and utilizing innovative technology to provoke interaction and awareness of the brand's Halloween offerings.
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