"What we've also seen is native content and authentic content work the best in social," Koedijk said, highlighting the effectiveness of genuine recommendations in travel planning.
"As somebody who has an audience online, people are always asking me, 'Where are you staying?' 'What you're doing?'" shared Oneika Raymond, emphasizing the demand for trusted travel advice.
"We extend the shelf life of these recommendations that we're making," Raymond explained, asserting the advantage of Travel Shops over temporary social media posts.
Travel Shops allows users to filter by budgets and types of trips, catering to diverse travel needs from business to family vacations.
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