Air's platform addresses the high demand for brand content by automating creative workflows, helping over 100,000 users in 2,100 businesses streamline their marketing efforts.
According to CEO Shane Hegde, 'Creative work used to be a cottage industry. The growth of social and online display advertising has dramatically accelerated the need for different types of ad units.'
The complexity of managing multiple platforms has resulted in teams using up to five different tools like Salesforce and GitHub for marketing content, indicating a significant market need.
With the recent $35 million funding led by Avenir Growth, Air has secured over $70 million in total funding to enhance its AI capabilities and expand its client base.
#artificial-intelligence #marketing-technology #startup-funding #creative-automation #content-management
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