B2B clients typically have higher expectations than B2C audiences, and the sales cycle is much longer. Therefore, a high-performing marketing team must patiently convince and convert clients by curating content that fits their needs and answers their questions.
The better you communicate with clients and help them troubleshoot, the more loyal they are to your brand.
Customers are 3.5 times more likely to purchase after a wonderful customer service experience, while companies risk losing 9.5% of their revenue if they deliver bad services.
SaaS startups and B2B enterprises are often plagued with customer churn, as bad experiences drive clients away and straight to competitors.
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