Ennoventure's patented technology applies AI combined with cryptography to embed an invisible digital signature within product packaging, allowing for instant authentication without extra costs.
Ahmad Chatila, Chairman of Ennoventure, stated that the funding empowers expansion and innovation in brand protection solutions to safeguard brands globally against counterfeiting.
The global trade in counterfeit goods could reach $1.79 trillion by 2030, highlighting a pressing need for robust anti-counterfeit solutions across various industries.
Sankalp Gupta, Partner at Tanglin Venture Partners, emphasized that Ennoventure's solution is well-positioned to meet the urgent demand for effective and scalable brand protection technologies.
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