Elon Musk's X, formerly Twitter, sues advertisers for a coordinated boycott after his takeover, accusing antitrust violations and financial damages, sparking a legal battle and controversy.
The lawsuit alleges a systematic boycott by advertisers including Unilever, Mars, CVS Health and Orsted through a global initiative, which Musk claims cost billions in revenue.
Linda Yaccarino, X's CEO, cites evidence from the U.S. House Judiciary Committee, accusing a group of companies of illegal collusion in organizing the boycott against X.
After a later dispute involving advertisers fleeing X over offensive content, including pro-Nazi material and hate speech, Musk criticized the departing advertisers as engaging in 'blackmail.'
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