Musk's X sued advertisers over a 'massive advertiser boycott' alleging loss of revenue and antitrust violations, involving major companies like Unilever and Mars.
X CEO linked evidence from U.S. House Judiciary Committee, accusing companies of 'systematic illegal boycott' against X, sparking a war according to Musk.
Initial advertising dispute focused on Musk's early Twitter takeover and not the later conflicts with advertisers over hate speech, reflecting on alleged blackmail by fleeing advertisers.
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