The lawsuit, filed in Texas, argues that after Musk took over the platform in 2022, GARM convinced top brands not to advertise on X in an effort to 'collectively withhold billions of dollars in advertising revenue' from the platform, The New York Times reported.
Yaccarino wrote in the letter, 'To put it simply, people are hurt when the marketplace of ideas is undermined and some viewpoints are not funded over others as part of an illegal boycott.'
Musk encourages boycotted companies to file lawsuits, mentioning potential criminal liability under the RICO Act.
Under Musk's leadership, X has faced advertiser backlash due to controversial content, impacting its revenue.
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