Elon Musk's social media site X initially rejected advertisers amid backlash over an antisemitic tweet. Musk encouraged them to seek other venues. However, X later filed a lawsuit in Texas against Unilever, Mars, rsted, CVS Health, and Garm, claiming illegal boycott.
X's CEO Linda Yaccarino argued against companies being compelled to advertise on specific platforms. X's belief in protection from commercial pressures contradicted with its lawsuit claiming a conspiracy that violated antitrust law.
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