The cannabis industry is experiencing rapid growth; however, quality is overshadowed by a focus on quantity among producers. Many are prioritizing high yields over the meticulous crafting of premium cannabis, resulting in dry, undercured products that lack the terpenes and characteristics of true top-shelf flower. The article emphasizes the need for producers to return to artisanal methods, prioritize quality, and encourage consumers to demand better standards. Supporting small-batch growers could help the industry reclaim its quality craftsmanship and reshape its reputation toward a more sustainable future.
Quality speaks louder than marketing. The brands that understand this will lead the charge in reshaping the industry's reputation and consumer trust.
Crafting premium cannabis requires more than just good genetics—it demands care, expertise, and an unwavering commitment to excellence.
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