E-Commerce and the Influencer Economy
Briefly

Wirecutter warns about online product claims fueled by an influencer economy where affiliate-revenue networks and paid brand deals lead to overhyped gadgets.
Online shopping inundates consumers with ads for supposedly life-changing products, while testers find many of these items fail to live up to their promises.
Instead of falling for pricey gimmicks like spin scrubbers, opting for humble and effective solutions like a $1 sponge is often the better choice for consumers.
Read at www.nytimes.com
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