The legislation restricting TikTok has unexpectedly benefited Duolingo, resulting in a staggering 216% increase in new Chinese users and significantly boosting the company’s revenue prospects.
'Learning Mandarin out of spite? You're not alone,' Duolingo quipped on social media, highlighting the surge in interest for Mandarin due to users' anticipation of TikTok's potential exit from the U.S.
As TikTok users await the fate of the app, Xiaoshongshu has swiftly gained nearly 3 million users, highlighting a shift in the social media landscape affecting educational platforms like Duolingo.
With record engagement levels in Q2 2024, Duolingo raised its revenue guidance, projecting a four million dollar increase, signaling strong confidence in its user growth strategy.
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