The last two years have been challenging for Viahart. What worked before doesn't apply now. Beardbrand faced similar struggles. Sales declined significantly across all platforms, including the DTC website, Amazon, and others, causing pain and suffering.
Despite trying different channels and products, Beardbrand's losses on major platforms like Amazon, Walmart, and eBay were not offset. Exploring TikTok Shop resulted in a revenue boost, but traditional marketplace sales continue to pose a challenge.
#post-pandemic-challenges #direct-to-consumer-merchants #online-marketplaces #sales-strategy #revenue-generation
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