Shopify Collective serves as a dropshipping tool that helps DTC brands sell products from other Shopify merchants, enhancing product distribution and customer insights.
Even though revenue from Shopify Collective represents a small portion of overall sales, brands believe it is valuable for addressing challenges related to future product interests and broader sales.
Shopify's senior product lead noted that active selling connections surged by 765% over the past year, highlighting growing collaboration among merchants via Collective.
With Shopify Collective, brands can choose which products to offer, ensuring they maintain control over their listings while expanding their market presence.
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