"Atomic, the startup studio founded by Abraham, runs what it calls 'painted door tests' - lightweight experiments designed to reveal what consumers will actually do, not just what they say they want."
"What they found, she and her co-founder Quentin Lacornerie argue, is an industry that hasn't innovated in about 12 years - a claim that strains credulity, given how crowded the premium and human-grade segment has become."
"Lacornerie, who was part of the founding team at Hims & Hers and spent years spearheading its personalized growth strategy, says there are lots of parallels to the early days of that company."
Hillary Coles co-founded Golden Child after recognizing a lack of innovation in the pet food industry. Atomic Labs conducted tests revealing consumer dissatisfaction with existing fresh dog food products. They analyzed 11,000 reviews, uncovering issues like inconvenience and health concerns. Coles and co-founder Quentin Lacornerie believe the industry has stagnated despite the crowded market. Their approach focuses on understanding consumer behavior through experiments, aiming to address the evolving expectations of pet owners and improve the overall experience of feeding dogs.
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