Manfredi's departure from Unilever after 28 years signals the end of an era, notably marking the closure of 20 years with the iconic 'Real Beauty' campaign that challenged societal beauty norms.
Under his leadership, Dove experienced significant growth, exemplified by the campaign's impact on customer reach and contributing to Unilever's Personal Care segment's 8.9% sales boost in 2023.
Manfredi's focus on purpose-driven marketing, self-esteem, inclusivity, and body positivity positioned Dove as a pioneer in driving bottom-line results while championing important societal messages.
His recent initiatives like 'Reverse Selfie' and commitment to avoiding AI-generated imagery in campaigns showcase Manfredi's dedication to authenticity and addressing societal issues through brand messaging.
Collection
[
|
...
]