Hamid Habib, managing director at Havas Entertainment, states that "our 3D Samsung TV is utterly pointless and our Google Home is pretty much a fancy cooking timer these days." This highlights the fleeting nature of consumer electronics and the importance of evaluating their long-term value.
Marketers should assess the true utility and longevity of tech products rather than just riding the hype wave. Many electronics fail to deliver as promised.
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