Adam Evans followed an unorthodox route into marketing, moving from early data-entry work to a year at music college and then university with a year in Spain. He entered digital marketing at Dot Com Republic via Spanish translation, gaining hands-on experience in PPC, SEO, social media, and analytics. In his first in-house role at Nelson's he built digital capability from small-scale to integrated with TV and out-of-home. At Which? he managed paid media and creative across digital channels and integrated those efforts with broader branding campaigns including radio, out-of-home, and TV.
At 14, after some work experience in 'deathly-dull' data entry, I decided that office work was not for me, so I spent a year at music college playing the drums. I had a few different jobs after that, but after a day digging a hole in the rain on a landscaping job, I decided to go to university via an access course and studied for four years, including a year in Spain.
I knew I wanted to work in advertising and media. I was drawn towards digital marketing because I believed there was a growing demand for it. I got my foot in the door at Dot Com Republic by doing some Spanish translation, working for a modest-sized agency with big clients, and we were all very hands-on. I learned everything from PPC to SEO, social media, and analytics.
I moved on to Nelson's, my first in-house role. I was the digital marketing expert for the business. They hadn't invested much in digital marketing up to that point, so we built this capability from small-scale to fully integrated with the wider marketing mix. We worked on various campaigns that involved TV advertising, out-of-home and a digital through-the-line element as well.
I then worked at Which? for three years. Initially, I was on the financial services proposition and then moved on to the core subscriptions marketing team. It was an interesting time for the business: we were moving towards a more digital-focused marketing mix. I was responsible for paid media and creative across digital channels, and integrating that with wider branding campaigns, which included radio, out-of-home and TV too.
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