The case for newsletters usually comes down to control and connection. Newsletters land reliably in people's inboxes while social media visibility is dictated by algorithms.
79% of clients expect their studio to have a newsletter. Many find new business approaches generic, and a newsletter helps agencies express their uniqueness.
Managed badly, a studio newsletter can soon become a chore, especially since people's inboxes are often seen as workspaces rather than places for enjoyment.
In an era where differentiation is crucial for studios, a regular newsletter might provide the personality and opinions that clients are seeking from agencies.
#design-studio-marketing #newsletter-effectiveness #client-expectations #business-development #differentiation-strategies
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