"The campaign was deployed in close proximity to retail stores selling the game, with a setup tailored to key local retailers in each market. In the UK, delivery focused on digital screens located near Argos and Smyths Toys stores."
"Thanks to Adsquare's audience data, which enables the anonymised identification of profiles present around screens by day and hour, the campaign was activated on the most relevant locations to reach families and parents."
"The campaign relied on tailored creative for each retailer, incorporating local retailer logos into the creatives to clearly link Just Dance 2026 with its in-store availability."
Ubisoft, in partnership with Displayce, Artefact, and VIOOH, executed a programmatic DOOH campaign for Just Dance 2026 in the UK, France, Germany, and Australia. The campaign aimed to enhance brand awareness and drive purchase intent among families and parents. It utilized proximity-based targeting near retail locations, focusing on digital screens in shopping malls. Tailored creatives linked the game to local retailers, enhancing consumer engagement. Audience data from Adsquare helped optimize the campaign's effectiveness by identifying key demographics and measuring performance against local benchmarks.
Read at Exchangewire
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