"We had the foresight to design a state-of-the-art tech stack all from the ground up," Ferro said. "It was created for the modern advertiser to better reach, match and engage streamers. Our tech stack was intentionally built for streaming, to work seamlessly across the global marketplace."
"Our goal is to create a transactional commerce experience while you're in your living room without disrupting the content that you're watching," Amy Lehman, svp of ad platforms, told Adweek. "We do believe that the second screen experience and bringing that to mobile provides a much better consumer experience."
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