Digital OOH's growth has media agencies make more use of its data and measurement options
Briefly

from Digiday8 months ago
Media agencies and clients are experimenting with digital and immersive displays, integrating live consumer data and advanced technologies beyond traditional billboards for more performance-focused outcomes.
Digidayhttps://digiday.com/media-buying/as-digital-ooh-grows-media-agencies-make-more-use-of-its-data-and-measurement-abilities/
Investments in digital out of home advertising are increasing, with digital OOH (DOOH) growing significantly and accounting for a significant portion of total OOH spend.
Digidayhttps://digiday.com/media-buying/as-digital-ooh-grows-media-agencies-make-more-use-of-its-data-and-measurement-abilities/
Personalized OOH strategies are emerging, leveraging AI, AR, and interactive content to engage audiences through mobile devices and trigger-driven experiences.
Digidayhttps://digiday.com/media-buying/as-digital-ooh-grows-media-agencies-make-more-use-of-its-data-and-measurement-abilities/
Read at Digiday
#digital-out-of-home-media #data-engagement #emerging-technologies #advertising-investments #personalized-strategies
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