On day two of the Interactive Advertising Bureau's four-day NewFronts, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies.Key details:
Snap is testing new ads with its new ChatGPT-powered chatbot
Samsung's adding multi-screen shoppable content
Privacy discussions so far have been scant
Snap, Roku and Peacock tout their massive audience reach to advertisers
Peacock focuses its pitch on ad-supported movies and four new ad formats
Roku is bringing ads to "Roku City"
Yahoo did not have a formal presentation, but instead hosted a concert featuring Chance the Rapper on Tuesday evening.
Snap is testing new ads with its new ChatGPT-powered chatbot
Samsung's adding multi-screen shoppable content
Privacy discussions so far have been scant
Snap, Roku and Peacock tout their massive audience reach to advertisers
Peacock focuses its pitch on ad-supported movies and four new ad formats
Roku is bringing ads to "Roku City"
Yahoo did not have a formal presentation, but instead hosted a concert featuring Chance the Rapper on Tuesday evening.
#back #partnership #exclusively #artificial-intelligence #traditional #tuesday-evening #mobile-devices #data-privacy
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