Publishers optimistically anticipate revenue growth in 2024, shifting focus significantly towards building their subscription businesses after a rocky year in 2023.
By Q3 of 2023, 83% of publishers indicated they would prioritize subscriptions in the next six months, a notable increase from the previous year's 67%.
Despite experiencing a decline in subscriptions early in 2023, publishers reversed course, with half planning to heavily focus on subscriptions moving forward.
As we move into 2024, 50% of publishers confidently expect an increase in ad revenues, showcasing renewed optimism for growth despite past challenges.
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