"More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green and pink that combines retail savvy, cultural storytelling and immersive experiences."
"Leading the way in translating Wicked's magic into fashion is Lola + The Boys, transforming the fantastical world of Oz into wearable magic with 25 styles that capture the story's essence."
"Primark's value-engineered collections offer accessible entry points into the Wickedcore movement, allowing audiences to feel part of the cultural phenomenon without significant financial barriers."
"LUSH amplifies Wicked's themes of transformation through sensory immersion, with standout window displays and in-store theatrical elements enhancing the experience for all visitors."
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