More and more, I have noticed advertisements boasting meaningless language and deceptive calls to action. They start off with telling you the products are "inspired by NASA" or they're "military-grade"... The examples are endless.
The laws regarding marketing language in ads are all overseen and regulated by the Federal Trade Commission (FTC). The FTC stipulates that all ads must be truthful, not misleading in any way, and when applicable, product/service claims must be backed by verifiable scientific evidence.
It's important to remember that a claim doesn't have to be untrue to be illegal. If a company makes a misleading claim about their product or service, that's also illegal.
The lines around advertising are fairly clear and require companies to keep their product/service claims accurate, back up any claims with scientific evidence where necessary, and to be truthful about costs and availability.
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