Customers say Meta's ad-buying AI blows through budgets in a matter of hours
Briefly

Customers say it burns daily ad budgets in a matter of hours, with costs inflated up to 10-fold by Meta's AI-powered ad purchasing system.
AI software like Advantage+ Shopping Campaign is designed to automate ad setup and optimization but can lead to overspending and inefficiency, causing financial losses.
Small businesses experience wasted ad dollars and subpar results due to Meta's AI-powered ad system, driving some away from the platform.
Read at Ars Technica
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