Crowd's expanded offer to brands comes as demand for video and social media content grows, amongst both podcast followers and brands alike. Video content has already proven successful for Crowd, generating hundreds of thousands of views of longform YouTube episodes and tens of millions across social media.
Mike Carr, CEO at Crowd Network commented: 'We've seen the market undergo massive change in the last year alone. Audio and even video is no longer the avenue in podcasting but we're now seeing a need to provide a 360 approach to working with brands to achieve successful multichannel engagement with audiences.'
As well as launching YouTube channels for For The Love Of Rugby and FC Bullard, Crowd has also made strides in bringing in multichannel women's sports content to audiences. Crowd launched the Chelsea women's team's We are Chelsea podcast in March this year, leading the way for women's sports brands.
We Are Chelsea received over a million views across Chelsea's digital channels just two weeks after launch, with TikTok videos hitting 50 million views over summer.
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