"As gaming, digital comics, and creator platforms continue to converge, brands are increasingly looking for ways to move beyond traditional advertising and become part of the communities audiences already care about. For Christine Yoo, Head of US Advertising at WEBTOON, that shift represents one of the biggest transformations happening across interactive media today."
"Today, she works at the intersection of fandom culture, creators, gaming IP, and advertising, helping brands rethink how they connect with audiences through community participation rather than one-way messaging. Can you tell us about your career journey and the experiences that led you to your current role as Head of US WEBTOON Advertising?"
"Yoo: My career has always centered around understanding communities and building brands that people genuinely connect with. I spent almost 1"
GamesBeat Summit will be held May 18–19 in Los Angeles, bringing together leaders, CEOs, and dealmakers to spark connections and close major deals. A limited-time buy one, get one free ticket offer is available while supplies last. BOSS Mode: Women Driving the Future spotlights women shaping games, entertainment, and tech, with a sponsored interview produced via GamesBeat Studio. Christine Yoo, Head of US Advertising at WEBTOON, focuses on how gaming, digital comics, and creator platforms are converging. She previously helped grow LANEIGE through storytelling, partnerships, and cultural relevance. At WEBTOON, she works at the intersection of fandom culture, creators, gaming IP, and advertising, emphasizing community participation over one-way messaging and describing “community is the new reach.”
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