Drew Gerber draws parallels between the 'evil Superman' trope and the dual nature of marketing power. Since its inception, the concept of an evil Superman has served as a gripping reminder that those with agency can choose to do good or bad. This analogy extends to modern marketing practices, where companies can align their efforts with responsible values or lose their moral compass. By examining case studies from the marketing world, Gerber illustrates the far-reaching impacts of marketing decisions, emphasizing the need for ethical considerations in company strategies.
Drew Gerber explores the 'evil Superman' trope as an analogy for the duality of marketing power, enlightening readers on its potential for both good and bad.
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