Council Post: The Future Of Streaming: Balancing Ads, Subscriptions And Content
Briefly

As a whole, the streaming industry is coming to the realization that subscriptions don't pay for platforms-advertisers do. Subscriptions alone can't sustain unlimited growth, and not everyone has the disposable income to spend an extra $15 per month on streaming content.
Shifting from subscription models to ad-supported models isn't a simple process. After years of free, uninterrupted content, users can find ads annoying, so platforms need to strike a balance between showing enough ads to satisfy advertisers and overwhelming viewers.
Read at Forbes
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