#ad-supported-services

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Exchangewire
1 month ago
Marketing

Informa to Buy Cannes Lions Owner Ascential; YouTube Earns 6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Informa acquires Ascential for £1.2bn, expanding global events; YouTube earns £6.7bn in Q2 ad revenue, strong but below Wall Street predictions; UK streaming market loses 300k subscribers, with a rise in ad-supported services. [ more ]
Forbes
1 month ago
Marketing

Council Post: The Future Of Streaming: Balancing Ads, Subscriptions And Content

Subscription-based models in the streaming industry are evolving towards two-tier options combining paid and ad-supported services for wider reach and revenue diversity. [ more ]
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