Social media platforms have evolved into the primary venues for political engagement, providing users a space for sharing diverse opinions while simultaneously creating echo chambers.
Algorithms prioritize content that aligns with our views, fostering a feedback loop that leads to societal polarization, with political messages often losing their nuance.
In recent elections, just like targeting specific audiences for products, marketers have honed their ability to target political messages to the right demographics for impact.
As marketers navigating this landscape, it’s crucial to balance technical skills with ethical responsibilities, especially given the implications of polarized discourse.
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