Council Post: Safeguarding Your Brand: The Crucial Role Of Domain Names In Your Online Strategy
Briefly

Your domain name is more than just a web address; it's your brand's online identity. Choosing the right domain name, protecting it diligently, and securing relevant variations are crucial for maintaining trust and preventing brand dilution.
By securing your primary domain name and relevant variations, you establish trust with your audience, demonstrate commitment to consistency, and prevent confusion that multiple similar domain names can cause.
Read at Forbes
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