Council Post: Rethinking Public Outreach Campaigns In An Era Of Low Trust
Briefly

from Forbes11 months ago
For more than 40 years, Gallup has tracked public confidence in 16 major institutions including the military, Congress, public schools and the medical system.
Forbeshttps://www.forbes.com/sites/forbesagencycouncil/2024/02/20/rethinking-public-outreach-campaigns-in-an-era-of-low-trust/
Influencer marketing has been proven as an effective tool in business-to-consumer (B2C) efforts, providing a solution for public engagement campaigns amidst the declining trust in traditional institutional messengers.
Forbeshttps://www.forbes.com/sites/forbesagencycouncil/2024/02/20/rethinking-public-outreach-campaigns-in-an-era-of-low-trust/
Read at Forbes
#trust-in-institutions #influencer-marketing #public-engagement-campaigns #audience-diversity
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