Post-purchasing messaging works. Often, it comes with a thank you, order, tracking, returns, and shipping details. They have a 17% higher open rate and generate as much as 90% revenue per recipient compared to standalone marketing emails.
SMS-targeted cross-sells have a 95% open rate and 36% click-through rate. Crafting personalized messages can inform consumers, offer special deals, and enhance e-commerce growth.
#post-purchase-messaging #sms-marketing #e-commerce-growth-marketing #cross-selling #customer-engagement
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