Council Post: Is A Fractional CMO Right For Your Company?
Briefly

The CMO is the key strategist behind a company's persona, both public-facing and internal, so a sudden change in marketing leadership can create a dramatic shift in corporate voice, tone, messaging and tactics.
To avoid the whiplash, a growing number of organizations are turning to fractional CMOs to provide a more stable, steady solution to steer the marketing team and maintain momentum.
Read at Forbes
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