Generation-Alpha, born from 2010 to 2025, is the first truly digital-native generation, reshaping consumer behaviors and digital interactions in unprecedented ways.
Gen-A's relationship with technology is uniquely defined by their Millennial parents, making them 'iPad babies' who are online from birth and growing up with AI.
Unlike previous generations, Gen-A is shaped by parents who are already fully digital, leading to a consumer behavior dynamic we've never encountered before.
The swift rise of Generation-Alpha is surprising businesses that are still focusing their strategies primarily on Millennials and Gen-Z, while Gen-A emerges quietly but powerfully.
Collection
[
|
...
]