Council Post: How To Organically Integrate Customer Advocacy Into Marketing Efforts
Briefly

Showing that a brand cares about its customers' experience and satisfaction is a powerful way to build trust and credibility with target audiences.
Invite customers to be guests on your podcast to authentically share their firsthand stories and experiences. Your solution (your service or product) will be a natural part of the discussion.
We routinely endorse our clients at conferences and via email and social media. Because we have built our own reputation and relationships over time, this vote of confidence from us is meaningful.
Besides continuous training, it's essential to have a robust recruitment process. Culturally, as a Salvadoran, I believe in nurturing relationships, which applies directly to our staff.
Read at Forbes
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