Agencies bring unique capabilities; blindly following 'customer is always right' may contradict expertise. Clients hire for agency expertise, not blind agreement, leading to crucial agency-client alignment balancing.
Navigating client dissent requires a nuanced approach; agencies shouldn't always defer or fight. Understanding when to defer, challenge, or walk away is key to maintaining productive client relationships.
Challenges arise when agencies believe they know the best strategy for a client's brand, diverging from the client's perspective. Balancing agency expertise with client knowledge is vital for successful outcomes.
Collection
[
|
...
]