Council Post: 5 Cognitive Biases That Can Help You Sell More Franchises
Briefly

...Cognitive biases play a significant role in how individuals make buying decisions. By identifying and leveraging these biases, sales professionals can create compelling branded narratives that resonate with buyers on a deeper level.
When salespeople recognize and use these biases, they can have deeper sales conversations and create more effective digital ad campaigns, more compelling websites and better sales materials.
Read at Forbes
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