Marketing and advertising agencies often depend on skilled freelancers to manage workloads and produce creative assets for clients. When agency teams face maximum capacity or lack specific expertise, having a reliable pool of freelancers can be crucial. Forbes Agency Council members suggest key traits to seek in freelancers, including being a team player, delivering high-quality work, aligning with customer focus, and demonstrating adaptability. Such skills can ensure timely and budget-aligned project delivery, enhancing overall creative strategies.
When agencies find themselves in need of creative talent, the ability to hit the ground running becomes essential for meeting tight deadlines.
A client-centric mindset in freelancers ensures that they prioritize the needs and objectives of the clients, facilitating smoother collaboration.
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