Council Post: 18 Factors CMOs Must Consider To Set Realistic Goals For The New Year
Briefly

from Forbes2 months ago
Set goals that prioritize seamless integration across channels. As consumers move fluidly between digital, physical, and out-of-home environments, CMOs must focus on creating consistent, engaging brand experiences that transcend any one medium.
Forbeshttps://www.forbes.com/councils/forbescommunicationscouncil/2024/12/03/18-factors-cmos-must-consider-to-set-realistic-goals-for-the-new-year/
Looking ahead to 2025, CMOs should focus on aligning creativity with long-term business goals. Rather than chasing short-term trends, setting goals that encourage innovative, brand-building campaigns fosters sustainable growth.
Forbeshttps://www.forbes.com/councils/forbescommunicationscouncil/2024/12/03/18-factors-cmos-must-consider-to-set-realistic-goals-for-the-new-year/
CMOs must set goals to build inclusive cultures that actively support and accelerate innovation by equipping teams with the skills to identify, adopt and adapt new technologies.
Forbeshttps://www.forbes.com/councils/forbescommunicationscouncil/2024/12/03/18-factors-cmos-must-consider-to-set-realistic-goals-for-the-new-year/
CMOs should consider the broader economic climate and its impact on consumer behavior. In uncertain times, it is vital to understand how economic shifts influence marketing strategies and consumer expectations.
Forbeshttps://www.forbes.com/councils/forbescommunicationscouncil/2024/12/03/18-factors-cmos-must-consider-to-set-realistic-goals-for-the-new-year/
Read at Forbes
#marketing-goals #sustainable-growth #cmo-strategies #omnichannel-integration #innovation
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