TikTok's ban could have major repercussions for small businesses that rely on it as a platform to sell online, leaving many uncertain where to turn.
The potential ban could clearly have a significant effect, especially to the bottom line of businesses that heavily depend on TikTok, as it generated $14.7B for US small businesses last year.
Entrepreneurs should not rely too heavily on any single platform as it limits audience reach and subjects businesses to platform changes or bans.
Congress has given Bytedance an ultimatum to sell to a non-Chinese company or face a US ban.
#tiktok-ban-impact #small-business-marketing #social-media-sales #platform-dependency #congress-ultimatum
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